Businesses are increasingly dependent on their communication technologies. That’s great news for geeks, but if your business has nothing to do with IT there is a real danger that your communication technologies can put up as many barriers to efficient work as they remove. Not everyone wants to think about their comms – most people just want to get on with the day job.
At the same time businesses are also concerned that those same electronic technologies can represent an open door when it comes to commercial confidentiality. Exacerbating the concerns over the usability of digital communications are fears over its security. It is anticipated that the use of smartphones – both commercially and domestically – will rise eight fold over the next five years so those concerns are intensifying all the time.
Enter the development of Enterprise Mobility Management (EMM). EMM is the solution offered by those such as Blackberry who have adopted a strategy of targeting the commercial as opposed to the domestic communications market. Rather than deliver an overview of what is an entire industry, we’re simply going to use market leaders Blackberry as a representative of this distinct market space.
What EMM does is centralise management control over all the mobile devices that are used by an organization. That control is realised in the form of – amongst other things – access to data, the financial management of the device, co-ordination and integration of different devices within a network, a clean separation of commercial and private device use. The list is extensive, but as Blackberry point out, the bottom line benefit equates to ease of use for individual users – enabling the people out in the field to be as efficient and as productive as possible.
To break down some of that complexity, access to data in EMM describes the way that different devices – and hence individual users – can be granted access to (or restricted from) discrete areas of data. Not everyone needs access to the company pay-roll after all! The co-ordination of different hardware is presented within the Blackberry package as a means to use a single log-in to remotely access mainframe and cloud-based resources. It means that off-site workers have access to everything they need wherever and whenever they need it. The business benefits are obvious.
A standard feature across the market is the means to conduct multi-person meetings at the touch of a button. Blackberry’s bespoke package (BBM) also entails the means to deliver what is in effect a full presentation by sharing their screen with all other participants. The focus, at all points is the back-grounding of the technological interface in favor of the message content.
EMM is a still a little recognized way of organizations taking control of their digital architecture. Developing communication technologies are, however, leading to ever more complex organizational ecologies. In the face of that complexity the means to take up single turnkey packages looks vital for forward-looking business of any scale. Likewise, having a single, comprehensive security mechanism is a prerequisite for any forward-looking 21st century organization.